Huckberry Black Friday Sweepstakes

Most brands blast you with the same “20% off” deal. Huckberry flips that script with a surprise reward system. Every buyer gets a mystery prize ranging from $5 to $500 in credit—and one lucky shopper scores something big like a Casper mattress.

Why this campaign hits hard

Turns discounts into a game of chance—the dopamine hit of winning keeps people hooked
Everyone gets something, so no one feels left out
Builds purchase urgency without slashing margins
Creates shareable “I won this!” moments that drive social buzz