Cheat The Lottery Billboard

This billboard from Locklab nails attention-grabbing simplicity. “Cheat the lottery” instantly hooks you, especially when it’s followed by the clever twist: “(The genetic lottery).”

Marketing analysis

The headline is curiosity-driven and relatable. The copy underlines the problem (balding is genetic) and then flips it with a high-credibility solution (“97% stop balding with Locklab”). The layout is clean, readable, and visually balanced with the product shot.

Why it works

• Clear, bold promise
• High-contrast stats make it credible
• Curiosity headline sparks interest
• Easy-to-read from a distance
• Subtle humor softens a sensitive topic

Creative variations