Instagram ad sells shirts in a clever way
Updated on
This ad looks like a random tweet but it’s secretly selling a T-shirt. It’s casual, funny, and feels like something your friend might share in a group chat. That’s the point.
The Marketing Magic
It’s not trying to sell — it’s trying to blend in. The shirt is featured inside a relatable meme that naturally spreads because it’s hilarious and authentic. The “View Shop” button quietly turns a laugh into a sale.
Why It Works
- Looks native to social media feeds
- Humor lowers the sales resistance
- Feels authentic, not pushy
- Relatable content triggers shares
Examples
- Wendy’s tweets jokes that go viral, boosting brand love without ads.
- Duolingo’s TikToks feel like memes, not marketing — 7M+ followers.
- Liquid Death built a water brand on meme humor and grew to $700M valuation.
Analyzed by Swipebot
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