Instagram ad sells shirts in a clever way

Ads
Instagram
Jul 24, 2022
tshirt ad page instagram
This ad is designed to look like a meme. I bet its has spread like one too.

Image Description

The image shows a tweet from a user named Eric Curtin, featuring a humorous T-shirt. The shirt displays two cartoon frogs in cowboy hats with the text: "on the outside i'm hootin' on the inside i'm hollerin'." The tweet humorously notes wearing this shirt during a Zoom interview.

Positive Aspects

This ad cleverly mimics a meme, which makes it highly shareable and relatable. By blending humor with fashion, it taps into meme culture, likely increasing its spread and appeal across social media platforms.

Key Takeaways

  • Meme Marketing: Leveraging the meme format can enhance an ad's shareability and engagement.
  • Relatability: The humorous scenario of wearing a quirky shirt during a Zoom interview connects with the audience's experiences.
  • Virality Potential: The ad's design encourages users to share it, potentially becoming viral.
  • Emotional Appeal: The contrast between outward appearance and inner feelings is a relatable concept that resonates with many.

Additional Insights

Memes are the language of the internet, and using them in ads can create a sense of community and shared humor. This approach not only markets the product but also engages users by reflecting everyday absurdities, making the ad itself a talking point.

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