This graphic nails visual communication. In one quick glance, it teaches you how to build an infinite variety of salads using simple building blocks. It’s not just a recipe—it’s a system.
Marketing analysis
The image breaks a complex idea (making a great salad) into modular parts: base, crunch, softness, surprise, protein, dressing. Each section gives options, creating endless combinations without overwhelming people.
Why it works
- Uses visual hierarchy to simplify choices
- Guides the user through a clear, step-by-step process
- Encourages creativity within structure (a key to engagement)
- Makes something abstract (“the perfect salad”) feel tangible
- High information density, low cognitive load
Examples
- Starbucks’ “build your drink” menus
- Nike By You customization tool
- Canva’s drag-and-drop templates
- Chipotle’s menu layout
- Spotify’s “Create your blend” feature
Analyzed by Swipebot
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