Japanese Fanta Ad

This 1960s Fanta ad nails visual storytelling. Even without reading the text, you instantly get it: a cold, refreshing drink and new, easy-open technology. The entire message is packed into one crisp image.

Why It Works

• Show, don’t tell: The condensation instantly triggers thirst.
• Product as hero: No models or gimmicks—just that icy can.
• Feature demonstration: The pull-tab innovation is shown mid-action.
• Clear focus: Nothing distracts from the main product benefit.

Examples

• Apple ads often focus on one clean product feature, like the iPhone’s camera.
• Dyson’s product pages highlight transparent cutaways to show innovation.
• Coca-Cola’s polar bear spots sell “cold and refreshing” visually, not verbally.