This ad from 1988 SERIOUSLY GRABS ATTENTION with a weird "steak gun" image. They then go onto describe how just because a gun is "thicker" doesn't mean it's better.
Re-cap follow up email after a client meeting
Hey Bill, awesome meeting today. Just a quick re-cap of what’s happening next: July 20th: I will send you the full set of image...
Nov 9, 2017
Scripts
Pain Is Good Hot Sauce Package
This unique package is sure to stand out. Image Description The image features three distinctive hot sauce bottles labeled as Jalapeno, Cayenne, and Habanero....
Nov 24, 2017
Packaging
Wake up to Tang
I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink! By today's standard it...
Sep 1, 2021
Ads
Print Ads
AIDA is still the best
Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through the AIDA Formula first....
Jun 21, 2023
Essay
Formulas
Instagram