Keap aka Infusionsoft acquired for $80m
What used to be the largest email platform got acquired for BELOW it’s revenue due to people leaving.
Image Description
The image shows a financial summary of the acquisition of Keap by Thryv Holdings for $80 million. It highlights Thryv's market cap and Keap's funding raised, along with details about the transaction value and revenue.
Positive Aspects
This image effectively conveys the key financial aspects of the acquisition, making it easy for readers to grasp the deal's significance at a glance. It visually underscores the surprising detail that Keap was acquired for less than its annual revenue.
Key Takeaways
- Keap, formerly a major player in email platforms, was acquired for $80 million.
- The acquisition price was below Keap's recent annual revenue of $85 million.
- Thryv Holdings, with a market cap of $665 million, completed the transaction.
- The deal highlights a trend where companies may be sold for less than their revenue due to user attrition.
Additional Insights
It's fascinating to see how once-dominant platforms can lose value over time. This acquisition serves as a reminder of the importance of customer retention and adaptability in tech industries. Remember, even giants can stumble if they fail to evolve with user needs!
