This was a cool post on the Reddit /sweatystartup sub-Reddit, where a guy was sending out postcards to people's neighbors whenever there was a customer in that neighborhood.

So if they had a neighbor getting a service by them, they would send it to their 25 closest neighbors and these targeted postcards were working really really well.

One thing from CopywritingCourse that I've learned is that many different people still send out physical postcards and mailers and one pagers this is why people get a lot of junk mail and the reason why it keeps coming is because it keeps working.

Image Description

A Reddit post from the /r/sweatystartup subreddit, discussing the effectiveness of an automated neighbor postcard campaign in generating additional revenue.

Positive Aspects

The image of the Reddit post effectively highlights a real-world example of a successful marketing strategy using physical postcards. It serves as a practical, peer-shared case study that adds credibility and relatability to the blog post's content about direct mail marketing.

Key Takeaways

Sending targeted postcards to neighbors of existing customers can effectively generate additional business.
Physical mailers and postcards remain relevant and successful marketing tools.
Automated postcard campaigns can lead to consistent monthly revenue increases, even in niche industries like epoxy flooring.

Additional Insights

In a world dominated by digital noise, physical postcards can cut through and create a tangible connection. It's a classic move that feels personal and less intrusive. Plus, who doesn’t love getting something interesting in the mail that isn’t a bill?

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