Kopywriting Definition

This image nails what copywriting really is: brain-to-brain communication. It’s not just words on a page—it’s transferring ideas, emotion, and clarity from you to someone else.

The Big Idea

Copywriting is any medium that moves information between minds. Text, audio, video, graphics—it all counts if it gets a message across effectively.

Why It Works

• Defines copywriting as communication, not just writing.
• Expands creativity beyond text (think TikToks, emails, landing pages).
• Focuses on the purpose: get one brain to understand another.
• Simple language = instant understanding.

Examples in Action

• Dollar Shave Club’s launch video = copywriting in motion.
• Apple’s product videos = visual copywriting at its best.
• Airbnb listing photos + descriptions = emotion-driven transfer of info.