Swipe File Definition
Copywriting
Nov 25, 2018
This is the definition for a “Swipe File.”
Product showcase and CTA for newsletter host
Beehiiv does a good job showing the final product there newsletter builder can produce. Paired with a excellent CTA "Create something awesome"
Mar 16, 2022
Product Descriptions
The Problem-Agitate-Solution (PAS) Copywriting Formula
One of the simplest copywriting formulas to follow is Problem-Agitate-Solution. First, you empathize with a problem your audience has. Then, you pour a little...
Jul 17, 2020
Copywriting
Casper Testimonials.
Positive testimonials from a Casper's customers.
Mar 7, 2018
Testimonials
Toaster Heat Setting Visual Chart
This is a cool chart sent along with a toaster that visually shows the different heat settings. The numbers 1, 2, 3, 4, 5,...
May 18, 2022