Swipe File Definition
Copywriting
Nov 25, 2018
This is the definition for a “Swipe File.”
Memo on writing from David Ogilvy
If David Ogilvy was around for Twitter, this would be his banger Tweet thread!
Apr 4, 2023
Copywriting
Advice
Door Dash Food Delivery Direct Mail Flyers
Door Dash gets an A+ for the image they used. The flying food image INSTANTLY shows what they are selling (and in kind of...
Jul 25, 2017
Direct Mail
Flexport “Why Us?” Page
This is a very simple to understand page put together by Flexport to encourage people to use their shipping software. It uses an easy...
May 7, 2018
SaaS Pages
PhotoAI.com product comparison image
Why tell something, when you can SHOW it. Check this awesome “competitor comparison” image from PhotoAI.com, showing how their AI generated people are better....
Oct 3, 2023
Before and After
Images
AI
Testimonials