Swipe File Definition
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Every great marketer has a secret stash. It’s called a swipe file. It’s where you collect killer ads, sharp headlines, landing pages and sales emails that work.
Why Swipe Files Work
- They help you spot patterns of persuasion
- You can “reverse-engineer” genius instead of starting from scratch
- They keep your creative brain stocked with real-world examples
- They turn research into ready-to-use inspiration
Real-World Swipe Power
- David Ogilvy kept boxes of great ads to study what sold
- Modern copywriters screenshot high-performing Facebook ads daily
- SaaS founders collect winning onboarding emails for launch ideas
- YouTubers study viral thumbnails before designing their own
Build your swipe file once, and you’ll never stare at a blank page again.