Kopywriting Kourse About Page
These heat maps tell us what we could do different on this about page.
About Page Heat Map:
About Page Scroll Map:
About Page Confetti Map:
About page for app company leads with a mission statement and company culture
Even on the about page, the copy is still “you” focused.
They then go into their mission statement which is also customer focused.
My favorite part is the social proof …
About page with great use of stats for social proof
The stats as social proof is powerful. “200M+ customers served” is a big deal.
They establish more trust by listing all of the firms and famous investors that back the …
About page lacks key elements
The copy is not the problem. Its how it is displayed.
- Huge blocks of text is hard to read. The text should be broken up into 2-4 sentence paragraphs and/or
About page with many displays of social proof in form of company stats
Aside from the general history of the company which most about pages consist, this brand goes a step further and uses stats to show value and establish trust.…
Non profit about page is really a sales page
This about page has key elements of a good sales page.
- The opening graphic illustrates traditional fundraising vs the Omaze platform followed by a few testimonials to back it up.