Kopywriting Kourse About Page
These heat maps tell us what we could do different on this about page.
About Page Heat Map:
About Page Scroll Map:
These heat maps tell us what we could do different on this about page.
Even on the about page, the copy is still “you” focused.
They then go into their mission statement which is also customer focused.
My favorite part is the social proof …
The stats as social proof is powerful. “200M+ customers served” is a big deal.
They establish more trust by listing all of the firms and famous investors that back the …
The copy is not the problem. Its how it is displayed.
Aside from the general history of the company which most about pages consist, this brand goes a step further and uses stats to show value and establish trust.…
This about page has key elements of a good sales page.