Kopywriting Kourse Sales Page

These heat maps from Kopywriting Kourse show exactly where users click, scroll, and stop paying attention. Instead of guessing what works, this data gives a visual x-ray of customer behavior.

What The Heat Maps Show

The top of the page is on fire. Most clicks happen around the headline, intro video, and first call-to-action. As users scroll down, attention cools fast — red to green to blue. The confetti map confirms the same: people click more when calls-to-action are clear and visible early.

Why This Works

• Above-the-fold = prime real estate for engagement
• Strong visuals (like videos or faces) grab attention
• Repeated CTAs keep conversion moments alive
• Clean design guides eyes down, not away
• Data cuts through opinion — the map never lies

Real-World Examples

• Crazy Egg saw 21% conversion lift after optimizing hot zones
• HotJar users often find footer CTAs convert <10% of clicks
• Amazon places “Add to Cart” buttons right where eyes linger most
• Basecamp keeps their signup above the fold — simple and seen