Leo Burnett on Ad Writing

Sep 25, 2017

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. — Leo Burnett

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Leo Burnett Advertising Quote

Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it. — Leo Burnett

This creative newspaper ad by Brazilian ad agency Maximedia shows Twitter as if it were old technology. The idea is that advertising trends and...

This is a great 1-2-3 punch when describing the features of your product. What is it. What it will do for you. What it...

This advertisement for a baseball glove does a great job of explaining all the features of the glove, and even uses some helpful text...