William Bernbach’s quote hits hard: people don’t count your ads—they remember how you made them feel. This image nails the truth that attention doesn’t equal impact. One great campaign that connects emotionally can outlast a thousand average ones.
Marketing analysis
The trick isn’t frequency—it’s feeling. A message that stirs emotion will get replayed in people’s minds long after the ad disappears. Flooding feeds just creates noise, but resonance creates recall.
Why it works
- Emotion builds memory
- Distinct visuals and tone stick
- Consistency grows brand equity
- Volume without meaning fails
Examples
- Apple’s “1984” ran once, changed everything
- Dollar Shave Club’s first video built a billion-dollar exit
- Nike’s “Just Do It” stays fresh 35+ years later with three words
Analyzed by Swipebot
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