Logic-minded Gatorade Print Ad
This Gatorade ad from 1971 lays out the "scientific" claims for Gatorade being better at quenching thirst than other drinks.
Image Description
This 1971 Gatorade print ad presents the beverage as the scientific solution to quenching thirst, featuring bottles and logos from major sports leagues like the NFL, NBA, and MLB.
Positive Aspects
The ad effectively uses scientific language to build credibility, appealing to logic-minded consumers. Featuring sports league logos reinforces Gatorade's association with athletic performance, enhancing its appeal and authority.
Key Takeaways
- Science-Backed Claims: The ad emphasizes Gatorade’s scientific formulation to address thirst effectively.
- Endorsement by Professionals: Associations with major sports leagues highlight Gatorade as a trusted choice for athletes.
- Non-Filling and Efficient: Promises to quench thirst without the bloated feeling, making it attractive for active individuals.
- Flavor Variety: Introduces a new orange flavor, expanding options for consumers.
Additional Insights
This ad cleverly combines science and sports, tapping into the cultural shift of the 1970s towards health and fitness. By aligning with professional sports, Gatorade positions itself as both a practical and aspirational product—more than just a drink, but a part of a healthy, active lifestyle.
