Luxury Bag Pyramid

This is like Maslow’s Hierarchy of Luxury Bags. It’s broken down by:
– The Supremes
– The Legacies
– The Classics
– The Contemporaries
– The Accessible

A cool marketing experiment for a brand would be to make images and “research” like this and put your brand at the top so people go “whooa who’s that” and Google you 😏

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Imagine a pyramid of opulence, a meticulously constructed edifice of desire that transcends the conventional bounds of consumerism – this is akin to Maslow’s Hierarchy of Luxury Bags. Within this modern paradigm of desirability, the hierarchy is thoughtfully categorized into five distinct tiers, each representing a realm of aspirational fashion. It’s a window into the soul of conspicuous consumption, a roadmap to sartorial self-actualization:

  1. The Supremes: At the pinnacle of the luxury bag hierarchy reside the Supremes – the crème de la crème of the fashion world. These coveted bags are the epitome of exclusivity and extravagance, often bedecked with rare materials, intricate craftsmanship, and iconic brand signatures. Owning one of these is akin to holding a rarefied membership card in the elite club of fashion connoisseurs.
  2. The Legacies: Just below the Supremes, we find the Legacies. These are bags that have stood the test of time, enduring as timeless classics. Their design, quality, and legacy span generations, making them treasured heirlooms. To own a Legacy bag is to possess a tangible piece of fashion history.
  3. The Classics: Moving down the hierarchy, we encounter the Classics. These are emblematic pieces known for their timeless elegance and versatility. Classics transcend trends and remain relevant season after season. They are the foundation of a well-curated wardrobe, offering a sense of style that never fades.
  4. The Contemporaries: One step further down, we enter the realm of the Contemporaries. These bags are the darlings of current fashion, capturing the essence of the zeitgeist. They embody the spirit of innovation and artistic expression, appealing to those who seek to make a statement through their fashion choices.
  5. The Accessible: Finally, at the base of this pyramid, we find the Accessible bags. While they may not boast the astronomical price tags of the Supremes, they are nonetheless well-crafted and aspirational. Accessible bags offer a taste of luxury to a broader audience, ensuring that fashion’s allure remains democratic.

Now, imagine a marketing experiment where a brand boldly inserts itself at the apex of this Hierarchy of Luxury Bags. By creating visually stunning images and conducting “research” that positions their products as the ultimate embodiment of luxury, they invite intrigue and curiosity. People encountering this hierarchy would inevitably inquire, “Who’s that at the top?” This curiosity would lead them to Google the brand, and in doing so, the brand’s allure and reputation would skyrocket.

This ingenious marketing ploy, infused with a touch of intrigue and playfulness, not only captures attention but also fuels desire. It taps into the human inclination to aspire towards the upper echelons of luxury, making the brand the object of desire and conversation. It’s a captivating way to redefine the hierarchy, inviting consumers to consider a new contender at the pinnacle of fashion sophistication.

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Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM