The Pyramid of Learning.

Ever binge-watch marketing tutorials and forget everything the next day? This pyramid shows why that happens. If you only watch or listen, you retain very little. But when you do or teach, you remember almost everything.

Marketing Analysis

This visual nails a key principle: active participation builds memory. Marketers can apply this too. Don’t just tell customers — involve them. Get them to use, test, and share your product.

Why It Works

• Active learning turns passive watchers into engaged participants
• Teaching forces clarity — if you can explain it, you’ve mastered it
• Involvement increases emotional connection and retention
• Doing creates feedback loops that strengthen understanding

Examples

• HubSpot’s free courses include quizzes and projects — not just videos
• Duolingo teaches by making you practice immediately
• Apple’s in-store sessions let users learn by doing
• TikTok creators learn fastest when they teach their audience new tricks