Make more "personal" posts about a topic

Ever notice that most “how to” articles sound the same? That’s because they are. The difference between forgettable content and content that sticks is often just one thing: personal stories.

Marketing analysis

This image nails it visually: two columns, one boring (“How to start a business”) and one interesting (“How I started my restaurant with <$9,000”). The right side pulls readers in because it's specific, human, and credible.

Why it works

• Specific details create curiosity
• Real stories build trust and authority
• Emotions make lessons memorable
• Feels conversational, not “guru” talk

Examples

• Buffer’s founder blogged about launching with zero budget, gaining 120k users.
• Nathan Barry shared his SaaS journey and built ConvertKit into an 8-figure business.
• Humans of New York: pure storytelling turned into a global brand.
• Airbnb’s founders told their cereal-box hustle story—and investors remembered it.