Make actionable steps in "How To" content

Jun 28, 2020
Advertorials
Copywriting
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People write will often write “How To” content without giving the reader clear, practical ACTIONS to take. Why it’s bad:
  • It makes it hard to ACT on the content.
  • It fails to really help the reader.
  • It’s forgettable. Without actions, the reader will forget the advice.
Quick Fix: Add an “action step” for each section in your article.