Making better content checklist
Updated on

This little image sums up how to write amazing content in 12 lines flat. It’s like a recipe for irresistible blog posts that people actually finish reading.
Marketing Analysis
Each step builds engagement. Start with a unique angle, then make your headline and visuals grab attention. The rest? Add “modules” that make your content more useful: calculators, cheat sheets, or templates keep readers scrolling and sharing.
Why It Works
- Each module adds utility, not fluff.
- Visuals increase time on page and retention.
- Action items trigger reciprocity and sharing.
- Downloadables build your email list fast.
Examples
- HubSpot’s blog gives templates for almost every topic—massive list growth.
- NerdWallet uses calculators to keep readers engaged for minutes.
- Ahrefs adds cost breakdown charts to build trust and authority.
- Notion shares free templates, fueling viral word-of-mouth.