Ethereum’s Roadmap

Vitalik Buterin’s roadmap for Ethereum’s privacy evolution is a lesson in how to communicate complex change without losing your audience. It’s not just tech—it’s great storytelling in list form.

Marketing Analysis

Ethereum breaks a massive technical challenge into five digestible milestones. Each phase has a clear name, purpose, and outcome—turning futuristic goals into a simple, credible journey.

Why It Works

• Step-by-step clarity: Phases build confidence and show progress.
• Names with meaning: “Quantum-Resistant Privacy” sounds bold and futuristic.
• Consistency of vision: Every step ladders up to one big promise—privacy.
• Technical credibility: Each phase includes jargon, but explained with purpose.

Examples

• Apple’s “Transition to Apple Silicon” had clear, public roadmap milestones.
• Tesla’s “Master Plan” outlined 4 steps to mass-market EVs.
• OpenAI’s staged GPT releases build trust and anticipation for each new model.