Memorable Views -vs- Forgettable Views
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Most creators chase big view counts. But as Patreon’s founder points out, not all views are equal. Millions of quick swipes can’t beat one long, memorable watch session where someone truly connects with you.
The Marketing Lesson
Long form content builds relationships, short clips build reach. Use short videos to attract attention, then feed people into long form content that earns trust.
Why It Works
- Long form creates emotional connection
- Memory builds brand preference
- Deeper content earns paying fans
- Short form fuels discovery at scale
Examples
- MrBeast uses TikTok clips to funnel viewers to his long YouTube videos
- HubSpot uses short LinkedIn vids to lead people into full webinars
- Podcasters pull 60-second highlights to promote full episodes
- Netflix trailers hook attention, but full shows build fandom
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