Memorable Views -vs- Forgettable Views
In this interview with Colin and SamirThe founder of Patreon discusses an interesting concept:
Memorable Views -vs- Forgettable views
There’s a dip in followers across the internet right now. Lots of new people are doing short form videos, and the numbers are impressive, but the views are relatively forgettable.
In the long run there's more power in long form video. There's more staying power, and what he sees at Patreon is people who PAY for content want LONG content, not just short form.
He does however say Short Form Video is like the new discovery layer of internet.
Positive Aspects
The title "Memorable Views -vs- Forgettable Views" immediately draws the reader's attention by posing a thought-provoking comparison. It sets the stage for a discussion about the value of different types of content in the digital age. The content itself cleverly leverages an interview with the founder of Patreon, lending authority and real-world relevance to the topic. By highlighting the contrasting impacts of short-form and long-form videos, it provides a nuanced perspective on content consumption.
Key Takeaways
- Short vs. Long Form Content: While short-form videos are popular and can quickly gain views, they often lack lasting impact. Long-form content, on the other hand, tends to have more staying power and is more valued by audiences willing to pay for content.
- Current Trends: There's a noticeable dip in followers across the internet, with a shift towards short-form content driven by impressive view numbers.
- Discovery Tool: Short-form video serves as a new "discovery layer," helping users find new content creators or topics of interest.
- Monetization Insight: Platforms like Patreon show that consumers are more likely to pay for long-form content, indicating its perceived value and significance.
Additional Insights
The discussion about short vs. long-form content is akin to a fast-food meal versus a gourmet dinner. The former is quick and satisfying in the moment, while the latter leaves a lasting impression and is savored over time. As content creators, this highlights the importance of balancing quick, engaging content with deeper, more meaningful offerings. Think of short-form as the appetizer that draws people in, while the long-form content is the main course that keeps them satisfied.
