Great "Handwritten" Roofing Flyer In An A-Pile Letter
This is a great "A-Pile" Letter (which means it looks like a normal hand-written letter a loved one would sent you...with a REAL stamp instead of bulk postage mark).
It's for a roofing company, and it uses a lot of personalization in the letter, including my name, address, and street.
All the personalization and "hand writing" (it's from a machine but LOOKS like hand writing) definitely made it catch my eye more than a regular roofing flyer.
Image Description
The image showcases a "handwritten" flyer from a roofing company. It includes an envelope with personalized handwritten details and a real stamp, a flyer with photos of houses, and a letter with a handwritten message offering a free roof inspection.
Positive Aspects
This flyer cleverly uses a personal touch to stand out. The handwritten style and real stamp make it look like a personal letter, ensuring it doesn't get tossed aside like typical junk mail. The personal details like name and address add a layer of customization that grabs attention.
Key Takeaways
- Personalization: Using the recipient's name and address increases engagement.
- Handwritten Appearance: Mimicking handwriting gives the flyer a personal, authentic feel.
- Real Stamp Usage: Adds credibility and encourages the recipient to open the letter.
- Clear Call to Action: Offers a free, no-obligation roof inspection to entice the reader.
- Visual Appeal: Includes images of well-maintained homes to showcase the company’s work.
Additional Insights
This approach is a smart blend of old-school marketing and modern tech. It taps into nostalgia with its handwritten style while using technology for mass customization. If you’re sending out direct mail, consider how small details like a real stamp or handwritten font can make a big difference. Plus, who doesn’t love getting a letter that feels like it’s from a friend?
