Great "Handwritten" Roofing Flyer In An A-Pile Letter
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Ever get a letter that looks like it’s from a friend, only to realize it’s marketing? That’s this roofing company’s genius move. Their “A-Pile” letter feels personal enough to open, which already gives it a win over 99% of junk mail.
Why this works
- Looks handwritten = immediate trust
- Real stamp = “this might be important”
- Mentions local streets = hyper-personalized
- No hard sell = feels like a neighborly favor
- Offer is simple and risk-free
Real-world wins
- Handwritten-style envelopes can boost direct mail open rates by 70%
- “Neighbor-based” targeting works great for home services (pest control and landscaping companies do this too)
- Companies using personalized mailers often see 3–10x ROI vs. generic flyers
This isn’t a roofing ad—it’s a stealthy friend request that happens to sell a roof.
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