100% response rate from sending custom swords in the mail
This is a cool method for getting people to open a piece of mail (a package) and also respond, this reminds me of my 100% open rate method of sending a box of chocolates
Here's a short where Nev talks about this:
Image Description
The image features a text excerpt describing Waldschmidt's unique marketing strategy of sending customized swords to CEOs who have missed earnings estimates. The swords are engraved with the CEO’s name and come with a handwritten note, resulting in nearly 100% response rates.
Positive Aspects
The image vividly illustrates an innovative and bold marketing tactic. It highlights personalization and the element of surprise, which are key factors in achieving high response rates. This approach aligns perfectly with the post's theme of creative outreach methods, making it an engaging addition.
Key Takeaways
- Innovative Outreach: Sending personalized items, like custom swords, can drastically improve response rates.
- Personalization Matters: Including the recipient's name and a thoughtful note makes a big impact.
- Element of Surprise: Unique gifts grab attention and differentiate from typical communications.
- Relationship Building: Creative gestures can help establish trust and open lines of communication.
- Analogous Methods: Similar to sending chocolates, these methods rely on creativity and thoughtfulness.
Additional Insights
Imagine getting a beautifully crafted sword in the mail—not exactly your average junk mail, right? This strategy stands out because it taps into the psychology of reciprocity and curiosity. Much like the chocolates, the sword is a conversation starter, leading to meaningful interactions. It’s a brilliant reminder that in a digital age, tangible, personalized touches still hold immense power.
