Music fest colorful pricing page with colorful copy for each tier

This event poster nails the psychology of pricing. Instead of boring tiers like “Basic” and “Premium,” each ticket name oozes personality: “VIP,” “Wanna Be A Baller,” even “Baller Bottle Service.” It’s not just a seat. It’s a badge of status.

Marketing Analysis

Each tier taps into identity and aspiration. People don’t just buy access, they buy how it makes them feel. The names use cultural language, making spending more fun and signaling prestige — just like nightclubs with VIP tables.

Why It Works

• Triggers the “status effect” — higher tiers = higher identity value
• Adds personality without changing core offers
• Turns pricing into playful branding
• Encourages social proof and FOMO

Examples

• Coachella sells “Safari Tents” instead of “Luxury Camping”
• Airlines brand tiers as “Economy,” “Business,” “First” — not “Low,” “Medium,” “High”
• Patreon creators label tiers “Superfan” and “Legend” to turn support into pride