Newsletters are just blogs.

This cartoon nails it: one voice shouting at a massive crowd, hoping someone listens. That’s what posting on a blog feels like. Tons of people out there, but no guarantee they’ll ever see your stuff.

The Distribution Advantage

Newsletters fix that. They take your message directly into people’s inboxes—a space they already check daily. Instead of hoping for traffic, you’ve got your own built-in audience.

Why It Works

• You own your list and control delivery.
• 30%+ open rates beat random blog traffic any day.
• Consistency builds trust and habit.
• Each send is another touchpoint, not another shout into the void.

Examples

• Morning Brew: 4M+ subscribers reading daily.
• The Hustle: 1.5M before HubSpot bought it.
• James Clear’s 1% Better: hundreds of thousands of loyal readers every week.