Nissan of Austin South Car Dealership Direct Mail Flyer (w/ Combination Box)
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Image Description
The direct mail flyer from Nissan of Austin South features a vibrant holiday-themed design with bold offers for car sales and a $25,000 shopping spree giveaway. It includes interactive elements like a scratch-off area and a "Combination Box" with a glowing number.
Positive Aspects
The flyer effectively captures attention with its rich color scheme and interactive features. The scratch-off game and "Combination Box" add a fun and engaging element, encouraging recipients to interact with the mailer rather than discard it immediately.
Key Takeaways
- Interactive Engagement: The flyer includes a scratch-off game and "Combination Box" to increase recipient interaction.
- Bold Offers: Highlights substantial savings and incentives, such as no payments until March and a $25,000 shopping spree.
- Visual Hierarchy: Uses colors strategically to guide attention towards key information and offers.
- Time-Sensitive Call to Action: Encourages immediate response with limited-time offers and specific event dates.
Additional Insights
Adding interactive elements to direct mail can significantly increase engagement rates. People love the thrill of a game or a surprise, making them more likely to act on the offers. This strategy not only boosts initial interest but also enhances recall, making future marketing efforts more effective.
