Image Description

The image is a classic Pan Am print ad, featuring the tagline "Funny. You don’t look like a French restaurant." It showcases a Pan Am airplane with passengers visible through the windows, highlighting the brand's luxurious in-flight dining experience.

Positive Aspects

• Engaging Headline: The clever headline grabs attention by humorously contrasting the expectation of a French restaurant with the reality of an airplane.
• Visual Appeal: The image of the plane with warm lighting from the windows evokes a sense of comfort and sophistication, reinforcing the ad's message of luxury.
• Brand Identity: The use of Pan Am's logo and color scheme strengthens brand recognition and nostalgia for the golden age of air travel.

Key Takeaways

• Pan Am positioned itself as a luxurious airline offering high-quality dining experiences akin to those in renowned French restaurants.
• The ad uses humor to create a memorable and engaging message.
• The focus is on international travel, highlighting Pan Am's reputation as a world-leading airline.

Additional Insights

This ad is a great example of Ogilvy's advertising style, known for its clarity and wit. The playful juxtaposition of fine dining and air travel invites viewers to reconsider the in-flight experience as something special and exclusive.