Funny NASA "Buzzword Generator"

In 1966, NASA made fun of jargon with a hilarious “Buzzword Generator.” It let you mix fancy words like “systematized,” “digital,” and “projection” to sound “important.” The message? Stop hiding behind confusing language.

Why NASA’s Joke Still Works

• Jargon creates the illusion of expertise but kills clarity
• People trust simple, clear writing more than corporate fluff
• Humor teaches lessons that stick better than lectures
• It shows even smart organizations value plain English

Real-World Examples

• Apple’s marketing uses simple language like “It just works”
• Basecamp built a brand around no-nonsense communication
• Nike ads say “Just Do It” — simple, powerful, unforgettable
• Warren Buffett advises writing as if to your “smartest friend”

Clear beats clever. Every time.