Old Pan-Am "French Restaurant" Print Ad
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This Pan Am print ad nails the “Ogilvy style” formula: bold headline, clear story, and classy visual. It sells luxury air travel by making you feel like you’re already somewhere special—before you’ve even left the ground.
Why It Works
- Curiosity hook: That headline makes you stop and think.
- Luxury association: Linking a flight to Maxim’s of Paris instantly upgrades the brand’s image.
- Benefit-first copy: The reader can almost taste the experience.
- Social proof: “World’s most experienced airline” drives authority home.
Real-World Parallels
- Rolex: Sells status, not timekeeping.
- Apple: Wraps tech in emotion and simplicity.
- Singapore Airlines: Still leverages fine dining and hospitality just like Pan Am did here.
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