Online entrepreneur path

Everyone wants to “make money online,” but few know the real sequence that works. This simple path shows how people actually do it without skipping steps or chasing shiny objects.

The Marketing Ladder in Action

Each step builds trust, audience, and leverage:

1. Learn skills that solve problems.
2. Freelance to earn quick income and testimonials.
3. Package what you’ve learned into a small digital product.
4. Turn that into a real business.
5. Bring on help to scale.
6. Grow a following.
7. Use that following to launch your next product.

Why It Works

• Starts with real skills, not hype.
• Builds proof through client work.
• Each stage compounds: income, audience, credibility.
• Ends with ownership and control.

Examples

• Justin Welsh went from freelancer → digital course empire.
• Alex Hormozi turned gym consulting → multi-brand holding company.
• Pat Flynn used blogging → audience → product launches.