1962 “Pet Monday” ad
Image Description
The ad features a squirrel monkey sitting on a human hand, promoting it as a "Darling Pet Monkey" for $18.95, including free accessories. The text highlights its small size, ease of care, and fun for families.
Positive Aspects
The ad does a great job of grabbing attention with an unusual offer—a pet monkey! This unique selling point is complemented by clear, bold pricing and the promise of free extras, which adds to the appeal. The imagery of the monkey sitting on a hand gives a sense of scale, emphasizing its small, manageable size.
Key Takeaways
- Attention: The ad uses an unusual animal— a monkey— to instantly capture interest.
- Interest: It provides intriguing details about the monkey's care, food habits, and personality.
- Desire: By emphasizing the monkey's cuteness and companionship, it creates a strong desire.
- Action: Clear instructions on how to purchase, with a direct mail offer.
Additional Insights
While this ad is charming, it’s a reminder of how advertising norms have changed. Today, regulations and ethics around selling exotic pets are much stricter. Back in 1962, the idea of buying a monkey by mail was novel and exciting, but today it might raise eyebrows. It’s a fascinating glimpse into the marketing strategies and consumer culture of the past.
