Solve one big problem a week for 52 weeks chart
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Ever feel like your marketing never moves fast enough? Steal this idea from Elon Musk: every week, find your biggest problem, fix it, then repeat for 52 weeks.
The 52-Week Fix-It Framework
Look at that simple weekly chart above. Each empty box is a chance to remove one major blocker — pricing, funnel, copy, whatever’s biggest that week. Fill it out, week by week, and by year’s end your business has solved 52 big problems.
Why It Works
- Focus forces leverage on what actually matters
- Weekly cycles create momentum and accountability
- Visible progress triggers a dopamine loop that keeps you going
- Compounding improvements = massive long-term lift
Real-World Examples
- Amazon: constantly tests and fixes user friction — Prime one-click checkout came from these iterations
- MrBeast: adjusts thumbnails every week to boost click-throughs
- SaaS teams: hold weekly “bug bash” or “growth blocker” meetings to ship fixes fast
One year of consistent weekly fixes can transform a company.
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