Pat Walls List of Projects and Outcomes

Pat Walls shared a brutally honest tracker of his startup experiments: every project, outcome, and lesson. Most are marked “failed,” a few “meh,” and a couple glowing “success.” It’s like a progress bar for entrepreneurship — and it’s pure gold for marketers.

The Marketing Lesson

Pat turned what most people hide (his flops) into a story that builds credibility. By showing his track record transparently, he earns trust, signals persistence, and gives followers bite-sized business lessons without needing to preach.

Why It Works

• Social proof through honesty
• Makes learning relatable and digestible
• Shows consistency and longevity (20+ projects)
• Turns “failure” into marketing content
• Builds authority through transparency

Examples

• Buffer shares transparency reports with salaries and revenue.
• In public-building founders like Pieter Levels attract massive audiences with open metrics.
• Content creators openly tracking income (Ali Abdaal, Justin Welsh) gain massive trust and followers.