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Real Estate Stick Figure Doodle Ad

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Copywriting
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Updated on Nov 8, 2025
zillow-drawing-stick-figure1

Ever seen an ad so simple it stops your scroll? Sell With Easy nailed this with nothing more than stick figures, a few colors, and a bold headline calling out Zillow. It’s proof you don’t need flashy visuals to make a point—just smart positioning.

Why This Stick Ad Works

  • It’s visually disarming, so people actually read it.
  • The contrast (happy vs sad) instantly communicates the pain and payoff.
  • The message is super clear: switch and get 2X leads for half the cost.
  • Uses humor and simplicity to build trust and approachability.

Other Examples Using Simple Visuals

  • Dropbox’s old homepage sketch explaining cloud storage drove 10M+ users.
  • Mailchimp’s hand-drawn monkeys made marketing automation feel friendly.
  • Basecamp’s early stick-figure explainer boosted signups by clarifying “what it does.”

Source (sellwitheasy.com)

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