Pee Wee Tee Vee Ad

This 1965 Sony “Pee Wee Tee Vee” ad is a masterclass in wiping out buyer objections as they happen. It doesn’t just list features — it wraps every feature in a benefit and a wink.

Marketing Analysis

The photo says it all: a chubby man literally resting a tiny TV on his stomach. In one shot, you “feel” how light and portable it is. The ad text keeps the joke going while sneaking in details about battery, stability, and convenience. It’s selling peace of mind through humor.

Why It Works

• Kills objections fast (too heavy? too small? nope!)
• Tells a story visually and verbally
• Pairs humor with utility
• Every sentence sells a feature as a benefit

Examples

• Apple’s “Shot on iPhone” shows quality, not specs.
• Dyson explains suction power by showing dust collected.
• Peloton ads turn convenience objections into “you can work out anywhere.”
• Dollar Shave Club used humor to turn skepticism into trust.