A Manual Therapy clinic in Austin blanketed downtown with this mail drop that comprises mostly of tests, and reads more like a sales page than a simple flyer. Heatmaps highlight areas of the image that are likely to receive attention within the first 3-5 seconds:   Regions show the probability of where a person will look in the first 3-5 seconds:       Visual sequence shows the most likely path that the human eye will follow when viewing the image: