Acupuncture direct mail drop flyer
Direct Mail
Nov 27, 2018
This is a direct mail drop for an acupuncture center. It's purpose is to notify people thinking about acupuncture that this clinic exists.
Heatmaps highlight areas of the image that are likely to receive attention within the first 3-5 seconds:
Regions show the probability of where a person will look in the first 3-5 seconds:
Visual sequence shows the most likely path that the human eye will follow when viewing the image:
Regions show the probability of where a person will look in the first 3-5 seconds:
Visual sequence shows the most likely path that the human eye will follow when viewing the image:
Image Description
The flyer for a modern acupuncture center features bold, eye-catching visuals. At the top, a tattooed woman poses with the tagline "BE A ZEN GODDESS," while below, a smiling man is encircled by benefits of acupuncture like pain relief and mood enhancement. The design is vibrant, with a bright yellow background and clear, compelling text.
Positive Aspects
- Bold Visuals: The flyer uses strong, contrasting colors and striking imagery to grab attention immediately.
- Clear Messaging: Key benefits of acupuncture are listed succinctly, making the value proposition easy to understand.
- Modern Appeal: The stylish images and design create a contemporary feel, appealing to a younger audience.
Key Takeaways
- Attention-Grabbing Design: Use of bold colors and images ensures the flyer stands out in the mail.
- Concise Information: Benefits of acupuncture are clearly presented, making it easy for recipients to grasp the advantages quickly.
- Call to Action: Offering a free session encourages potential clients to try the service without commitment.
Additional Insights
- Emphasize Accessibility: Including a local address and phone number makes it easy for potential customers to reach out.
- Leverage Modern Trends: The modern design and language ("LET'S TINGLE") align with current wellness trends, making the flyer relatable.
- Visual Flow: The strategic placement of images and text guides the viewer's eye effectively, ensuring the message is received efficiently.
