Great example of capturing attention by using a jarring image in an unexpected place. If it would have just been a normal ad that said, “If you’re overweight, consider going vegan,” nobody would pay attention to it. The secret sauce is the image.
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On one hand, this seems like a bad billboard….
❌ No description.
❌ Not obvious what the product is.
On the other hand, it got me to Google “Really . …
When you go through a car wash with different pricing options, does it ACTUALLY make a difference?
I’ll usually select “The Works” but I’m not sure it does anything different …
Saw a good example of local business marketing while driving in Houston:
It’s a simple A-Frame this window cleaner puts out in front of a house while cleaning.
If you’re …
In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram followers:
Just 4 weeks after thinking of the idea I’m …
Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a book store shelf, then rendered different colors of the book …
