PETA Vegan Bus Ad

Great example of capturing attention by using a jarring image in an unexpected place. If it would have just been a normal ad that said, “If you’re overweight, consider going vegan,” nobody would pay attention to it. The secret sauce is the image.

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PETA Vegan Bus Ad

Great example of capturing attention by using a jarring image in an unexpected place. If it would have just been a normal ad that said, “If you’re overweight, consider going …