Hubspot's study shows that people SAY they prefer HTML emails over plain text. But open rate and click-through data tell a different story...
Before & After photos are awesome
Before & After seem to have the highest density of information transfer of any form. Here’s a montage set of before/afters from Commit Action...
Oct 17, 2023
Before and After
Images
1978 calculator add with image/text markup
This great ad from 1978 uses simple text markup to show off the features of this calculator.
Jan 2, 2021
Ads
Print Ads
Synthesia home page
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits, and an explainer video...
Jul 22, 2023
Copywriting
Headlines
Home Pages
SaaS Pages
Signup Forms
Videos
Telephone Pole Diagram
These simple labels make all the confusing wires on telephone poles easier to understand.
Sep 17, 2020
Images