Hubspot's study shows that people SAY they prefer HTML emails over plain text. But open rate and click-through data tell a different story...
Advertising Secrets of the Written Word – by Joseph Sugarman:
(re-named “Adweek Copywriting Handbook”) Price: $16 on Amazon What I love about it: He goes through 30 different "triggers" that cause someone's brain to...
Apr 15, 2020
Books
Shoe profits bar chart
Wow…this graphic shows a surprising conclusion: When Nike sells a $100 shoe, they make only $5 in profit. Chat GPT: Wow, the data presented...
Sep 7, 2023
Pricing
Money
Data
Images
Burger joint renames menu items after office supplies
This burger spot in Toronto named their burgers after office supplies, so customers can claim them as work expenses. This shows to me that...
Feb 7, 2022
Copywriting
Funny and Weird
Copywriting over the years
"Copywriting" is associated with writing words on a page, but my definition is: "Installing an idea into someone’s head and getting them to take...
Feb 3, 2023
Swipes Email
Essay