Pricing for non profit donations / contest entries

Omaze nails persuasive pricing design here. Five donation tiers—with one clearly marked “Most Popular!”—guide users toward the middle choice. It’s classic price anchoring done visually and cleanly.

Why It Works

• The middle tier feels safe and smart (“everyone else chose it!”).
• The “Most Popular” tag taps into social proof.
• The big prize photo on the left keeps the dream front and center.
• Multiple tiers create contrast, making $25 look reasonable.
• “Add to Cart” in bright yellow removes hesitation.

Real Life Examples

• Spotify highlights “Premium Individual” among its plans.
• The New York Times pushes the “Basic Digital Access” bundle as best value.
• AppleCare often positions the mid-tier as the sensible upgrade option.