Pricing for non profit donations / contest entries
Pricing
Mar 17, 2022
They offer 5 tiers for contribution and highlight the most popular one. The prize is to the left of the pricing box. A good way to remind you what's at stake.
Image Description
The image showcases a contribution page for a contest where participants can win an Airstream® Interstate 24X. It features a sleek van next to the entry options, highlighting different donation tiers, with the "Most Popular" option emphasized.
Positive Aspects
- Clear Visuals: The image effectively uses visuals to convey the prize, making the stakes tangible and enticing.
- Tier Highlighting: The "Most Popular" tag draws attention and guides potential contributors towards a preferred option, simplifying decision-making.
Key Takeaways
- Multiple Tiers: Offering various donation levels caters to different budgets and increases participation.
- Prize Visibility: Placing the prize image near the donation options reinforces the motivation to contribute.
- Guided Choices: Highlighting a popular tier can influence user decisions and boost contributions.
Additional Insights
- Psychological Nudge: The “Most Popular” tag leverages social proof, subtly suggesting this is the smartest choice.
- Visual Appeal: The use of a high-quality image of the van makes the prize feel aspirational and desirable.
- Strategic Placement: The "Add to Cart" button is prominent, making it easy for users to finalize their decision quickly.
