Pricing for SAAS urges annual pricing
Pricing
Apr 17, 2022
With a button click the pricing changes but the "save up to 35%" deactivates but the text offer stays present.
The best value plan is highlighted to draw the eye.
Homepage for newsletter host uses a GIF to highlight product features
Making the mockup a GIF that changes colors was a great idea to represent the customization feature that Beehiiv offers.
Mar 19, 2022
Home Pages
Clever Barilla Pasta “Fireworks” Ad
Love the clever use of pasta in the shape of a fireworks for this “Happy New Year” ad from Barilla!
Feb 20, 2023
Ads
Print Ads
Funny and Weird
Images
Avoid confusing "buzzwords" in your copy
Try not to use too many “Buzzwords” and confuse the message. Buzzwords are vague and confusing. Buzzwords don’t tell the reader anything about you...
Jun 27, 2020
Copywriting
Advice
William Bernbach quote about the power of truth
The most powerful element in advertising is the truth. — William Bernbach
Sep 28, 2017
Quotes