Pricing for unbounce landing page builder

This pricing page nails the SaaS trifecta: clarity, comparison, and conversion. Each tier has a catchy name, a clear customer fit, and a simple description that removes confusion.

Marketing Analysis

Notice the toggle between monthly and yearly plans with a clean “10% OFF” tag? That instantly anchors savings while guiding users toward the higher-value choice. The “Recommended” tag adds social proof without saying a word. And those tier names—Launch, Optimize, Accelerate—create a sense of progress and aspiration.

Why It Works

• Highlights the middle plan as the sweet spot
• Uses simple, benefit-driven tier names
• Visual hierarchy leads the eye naturally across options
• Anchors pricing visually for easy comparison

Examples

• Slack highlights “Pro” as the most popular plan
• Dropbox uses similar annual discount toggles
• HubSpot frames upgrades as business growth steps
• Notion nudges users to annual billing with savings badges