Clear headline and great above the fold graphics
Landing Pages
Jun 22, 2022
Unbounce homepages does a great job with a easy to read headline statement with a animated gif of smiling customer for a touch of social proof. A smiling customer is often overlooked by modern copywriters.
Image Description
The image displays a sleek section of the Unbounce website, featuring a clear headline: "Build Your Landing Page in Minutes." It includes a call-to-action button that says, "Start Building For Free," all set against a dark background for a modern look.
Positive Aspects
- Clear Messaging: The headline is straightforward and communicates the value proposition immediately—building a landing page quickly.
- Effective Call-to-Action: The "Start Building For Free" button is prominent, encouraging immediate engagement.
- Modern Design: The dark background and minimalist style give a professional and contemporary feel.
Key Takeaways
- Clarity is Key: A simple, direct headline can effectively convey the main benefit of a product or service.
- Visual Social Proof: Using an animated gif of a smiling customer adds a human element and builds trust.
- Strong Call-to-Action: A well-placed CTA button can drive user action effectively.
Additional Insights
Incorporating visuals like smiling customers can subtly boost social proof. People naturally gravitate towards positive emotions, and a happy customer image can subconsciously suggest satisfaction and reliability. It's a small detail that can make a big difference in conversion rates.
