Pricing page for email marketing company with cool CTA

Pricing
Aug 6, 2022
pricing page for saas
I like that the CTA for the highlighted plan does not allow you to just pay for it but requires a call with the team which is probably a strategy to up sell services.

Image Description

The image showcases a pricing page for an email marketing company. It features three plans: "Solo Creator" for $99/month, "Media Brand" for $299/month, and a "High Volume" plan that prompts viewers to contact the company. The "Media Brand" plan includes a call-to-action button to book a free strategy call.

Positive Aspects

The pricing page effectively segments different customer needs with clear, concise plans. The CTA for the "Media Brand" and "High Volume" options encourages personal interaction, likely intended to upsell or tailor services, enhancing customer engagement and perceived value.

Key Takeaways

  • Personalized Engagement: The CTA for higher-tier plans involves a call, emphasizing customized service and potential upselling.
  • Clear Segmentation: Plans are tailored to different customer sizes, from solo creators to high-volume users.
  • Value Proposition: The page highlights specific features and benefits, making it easy for potential customers to understand what they get.

Additional Insights

Using a strategy call as a CTA is a clever move. It not only builds trust but can also lead to long-term relationships and higher customer satisfaction. Plus, it can help the sales team identify additional needs and propose suitable solutions, potentially increasing revenue per customer.