Pricing page for email marketing company with cool CTA

Notice how SparkLoop’s high-tier plans don’t have a “Buy Now” button? Instead, they say “Book a free strategy call” or “Contact us.” That’s not an accident—it’s a sales strategy.

Marketing analysis

The goal isn’t just to sell a subscription—it’s to start a conversation. By making users talk to sales before buying, SparkLoop can qualify leads, discover pain points, and upsell custom solutions that match the customer’s needs.

Why it works

• Builds perceived value by making higher tiers feel personalized
• Opens the door for a salesperson to increase deal size
• Reduces sticker shock by focusing on solving problems, not price
• Creates exclusivity around premium plans

Examples

• HubSpot hides pricing for its enterprise plan—requires a demo.
• Salesforce uses “Talk to Sales” for anything beyond the basic tier.
• Mailchimp’s Enterprise plan is only available after consultation.