Print ad for CBD brand that knows the market and why they are different

CBDistillery’s ad nails positioning in a crowded market stuffed with “miracle” products. On one side: CBD toilet paper (yes, really). On the other: a clean, trustworthy tincture. The message? “We’re the real deal.”

Why this ad hits hard

• Bold contrast makes the point instantly clear
• Humor stops the scroll and builds memorability
• Simplicity reinforces trust and clarity
• Visual split focuses attention—no confusion about what’s good vs gimmicky
• Clear positioning plants CBDistillery as the authority

Real-world parallels

• Dollar Shave Club mocked overpriced razors to sell simplicity
• Oatly poked fun at dairy ads to own the alt-milk space
• Liquid Death used irony against sugary drink culture
• RXBAR called out “no B.S.” to cut through noisy snack claims