Product describes how it can dye your clothes a different color
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how the yellow dress in the picture actually used to be white, but the woman used this dye to make it a new color.
Image Description
A vibrant 1968 advertisement for Rit Liquid Dye features a woman in a bright yellow dress with the bold headline, "I didn’t buy it – I dyed it!" The ad emphasizes the product's ability to transform clothing color easily.
Positive Aspects
- Eye-Catching Design: The use of bright yellow immediately draws attention, reflecting the dye's effectiveness and transformation power.
- Relatable Testimonial: The quote from "Anne Morgan, 18, Chicago, Ill." adds authenticity and relatability, showcasing a young user's successful experience.
- Clear Branding: The product is prominently displayed with the tagline "RIT PUSH-BUTTON COLOR. EASY!", emphasizing simplicity and convenience.
Key Takeaways
- Rit Liquid Dye enables you to transform your clothing color effortlessly.
- The ad uses a compelling visual and testimonial to demonstrate the product's effectiveness.
- The concept of DIY fashion is highlighted, appealing to a sense of creativity and personalization.
Additional Insights
This ad cleverly taps into the DIY spirit of the 1960s, encouraging self-expression through accessible fashion. It’s not just about changing colors; it’s about transforming your wardrobe without breaking the bank. Plus, the playful line about turning friends "green" with envy adds a fun twist that makes the product more memorable.
