Andy Weir’s Project Hail Mary isn’t a marketing book, but it’s packed with killer lessons for marketers. The story is all about problem-solving under pressure — kind of what you do every time an ad campaign flops.
What Marketers Can Learn
The hero faces impossible odds, tests hypotheses fast, and adapts based on results. Sound familiar? That’s basically A/B testing in space.
Why It Works
Curiosity drives the story — the same emotion that drives clicks.
Each problem is solved step-by-step, like building a funnel.
High stakes force creative solutions, just like tight budgets.
