Proposal email before/after
- Rambling introduction.
- Additional offers that don't add value.
- Complicated pricing structure.
- Direct language. The client already knows the value of the project and has asked for a quote, so this email gets straight to the quotes!
- The offer is 100% focused on the project at hand.
- 3-tiered pricing in the form of 3 clear packages.
Image Description
The image visually compares a "Before" and "After" version of an email. The "Before" side shows a cluttered and lengthy email, while the "After" side displays a concise and organized email with clear bullet points.
Positive Aspects
The image effectively demonstrates the transformation from a verbose, unclear proposal to a streamlined, professional email. This visual contrast helps readers immediately grasp the improvements in clarity and structure.
Key Takeaways
- Direct Communication: The revised email uses straightforward language to address the client's needs efficiently.
- Focused Offer: By concentrating solely on the relevant project, the email eliminates unnecessary details.
- Simplified Pricing: A 3-tiered pricing model makes options clear and easy to understand, aiding decision-making.
Additional Insights
Think of the email like a well-organized menu. When the client opens it, they shouldn't feel overwhelmed by options or distracted by unrelated offers. The clarity and focus of the "After" version help seal the deal by respecting the client's time and attention. Plus, clear pricing packages can make decision-making as easy as choosing between small, medium, or large!
