Qualifying a prospect in just 3 words

Ever seen a van that makes you want to stop and call immediately? This one nails it. Thornton & Grooms turned a boring plumbing truck into a bright, unforgettable ad on wheels.

Why It Works

• Clear offer: $99 Drain Unclog. You know exactly what they sell and what it costs.
• Visual impact: The “WHOOSH!” graphic makes it fun and memorable.
• Simple message: No fluff, just problem-solution-confidence.
• High visibility: Parked vans double as mini billboards around town.

Examples

• Stanley Steemer vans splash big yellow fonts with “Carpet Cleaning” so no confusion.
• 1-800-GOT-JUNK puts their phone number front and center, easy to recall.
• Mr. Rooter Plumbing uses bold red and white designs that pop on the street.